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Video Funnel Scorecard

Diagnose the strengths and weaknesses in your SaaS video funnel — from awareness to conversion.

Score My Funnel
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The Real Problem

Most SaaS teams create video assets in isolation — not as part of a cohesive, high-performing funnel.

That leads to predictable failures:

• Strong top-of-funnel assets with no mid-funnel support
• Great explainer, weak homepage video
• Good launch video, zero sales enablement
• Traffic with no conversion content
• Paid ads without nurturing assets
• Feature clips without strategic sequencing
• No alignment between PMM, demand gen and sales

This results in:
Awareness without interest → Interest without action → Action without conversion.

The Video Funnel Scorecard reveals exactly where your funnel is leaking — and what your team must create next to fix it.

Score My Funnel
what does the tool do

Why trust this tool

We’ve built and optimised video funnels for SaaS teams across:

• Product Marketing
• Demand Generation
• Acquisition teams
• Lifecycle & Retention
• RevOps
• Sales Enablement

Our funnel frameworks power:

• LinkedIn & YouTube ad sequences
• Product launch funnels
• Homepage conversion flows
• Multi-video nurture paths
• Feature awareness → demo → trial journeys
• High-performing sales libraries

This tool uses our real internal funnel diagnostics — the same ones we apply to paid client strategy.

Score My Funnel
Why it matters

What the Funnel Scorecard Actually Checks

Your funnel is analysed across three critical GTM stages:

1. Awareness (Top of Funnel)
Assesses hooks, reach assets, paid-social readiness, messaging clarity and category relevance.

Identifies gaps like:
• No attention-grabbing content
• Weak POV or narrative
• Assets not optimised for LinkedIn or YouTube

2. Consideration (Mid-Funnel)
Evaluates educational content, explainers, product storytelling and ICP relevance.

Identifies gaps like:
• Missing product explainer
• No customer stories or proof
• No feature demos or nurture assets

3. Conversion (Bottom of Funnel)
Examines content that drives demos, trials and signups.

Identifies gaps like:
• Weak CTA content
• Missing comparison / “why us” videos
• No sales enablement pieces
• No homepage conversion asset

Score My Funnel
Check

Who is it for

Built for SaaS teams responsible for pipeline performance, conversion and GTM efficiency:

CMOs
PMMs
Demand Gen leaders
Growth teams
RevOps
Founders
Sales leadership

Perfect for identifying funnel gaps, weak points in video coverage, missing assets across awareness → evaluation → conversion → expansion, and opportunities to accelerate revenue with strategic video.

Score My Funnel
Who is it for

Your Output Includes

A clean, strategic breakdown covering:

• Overall funnel score
• TOFU / MOFU / BOFU scores
• Identified bottlenecks
• Priority assets you’re missing
• Messaging fixes
• Recommended next videos
• Quick-win actions your team can take in 7–30 days

Your complete roadmap to a stronger video funnel.

Score My Funnel
What you will receive

Need Expert Help?

If your Scorecard reveals funnel gaps — missing TOFU, MOFU or BOFU assets — we can help you build a high-performance SaaS video system that actually drives pipeline.

We partner with SaaS teams to:

• Build complete video funnels (awareness → consideration → conversion)
• Produce high-impact video assets for each funnel stage
• Strengthen product storytelling and messaging clarity
• Create customer story engines & proof libraries
• Develop launch-ready GTM video sequences
• Improve homepage conversion through strategic video
• Enable sales with bottom-funnel content that closes deals

Our productions range from $25k–$120k, depending on scope, number of assets and GTM timeline.

→ Book a Strategy Call
→ Build Our Funnel Assets
→ Produce Our Next Videos

Book a strategy call
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FAQs

Is it free?

Yes — the Video Funnel Scorecard is completely free.
You only pay if you want help producing the missing funnel assets.

What inputs do I need?

Just your website, ICP, GTM objective and current video library (roughly).
Setup takes under a minute.

Does this replace working with Venture Videos?

No. The Scorecard gives you clarity.
We can help build the missing top-, mid-, and bottom-funnel assets.

Who is this for?

SaaS CMOs, PMMs, Demand Gen, RevOps, founders and in-house creatives.

Do you store my inputs?

No — nothing is saved unless you export or share your results.

Can you help us execute the recommended budget?

Absolutely. We specialise in producing multi-asset SaaS video programs across launch, product, brand and sales.

Can you help us implement the recommendations?

Absolutely.
We produce strategic SaaS funnels from £20k–£100k, including:

  • Awareness videos

  • Explainers

  • Customer stories

  • Feature clips

  • Homepage conversion videos

  • Sales enablement assets

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